Mintel Totally Explained

Everything about Mintel totally explained

Mintel International Group is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, Belfast, Shanghai and Sydney. Mintel databases are accessible only to subscribing clients and to students in participating university libraries.

Timeline

Year	Event
1972	Mintel is established in London (External Link)
1984	The first edition of Mintel’s flagship report, British Lifestyles, is launched (External Link)
1997	Mintel becomes the first market research supplier to provide access online
1998	Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products Database (GNPD) is launched in the United States
1999	Mintel acquires American Mailbox Monitor Mintel Comperemedia is launched in the United States
2000	Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008) (External Link) Mintel opens Australian office in Sydney (External Link)
2001	Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports
2003	Mintel Comperemedia begins tracking mail sent to United States insurance brokers and investment brokers
2004	Mintel Menu Insights is launched (External Link) Mintel receives British American Chamber of Commerce (http://www.babcc.org ) Award: Customer Focus and Innovation (External Link) Mintel Premier is launched, providing market research data in an expanded online interface (External Link)
2005	Mintel partners with US credit bureaus to track credit card offers according to credit score Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database (External Link)
2006	Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing
2007	Mintel launches Mintel Oxygen and Mintel Inspire(External Link), pairing market research with editorial on major market trends and future developments(External Link) Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products (External Link)(External Link) Mintel opens Chinese office in Shanghai (External Link)

Products

===Mintel Reports (External Link

)=== Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts. Three delivery platforms are available for Mintel Reports—Premier, Oxygen, and Inspire(External Link

). Mintel Premier is published market research that focuses on analysis and predictions. Mintel Oxygen is an online delivery platform focusing on opinions from Mintel analysts. Mintel Inspire(External Link

) tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.

Mintel Global New Products Database (GNPD) (External Link)

Mintel GNPD is an online database of new fast moving consumer goods, also known as consumer packaged goods. Over one million records from more than 50 countries provide product ingredients, nutrition facts, packaging, distribution and pricing information.

Mintel Menu Insights (External Link)

Mintel Menu Insights tracks items on US restaurant menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation. (External Link

)

Mintel Comperemedia (External Link)

Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments.
Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes (External Link

Mintel Custom Solutions (External Link)

Mintel creates custom and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research.

Further Information

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